English
ՀայերենExpo Shanghai 2010 - Armenia Pavilion
Please visit the website prepared by the Shanghai Expo 2010 Organizing Committee.
http://www.armeniaexpo.net/
Armenia is one of the few countries that have taken the challenge to present a virtual presence on line.
Become a citizen of the world and choose the quarters where you wish to live. http://www.cityoftheworld.com/
Armenia is one of the few countries that have taken the challenge to present a virtual presence on line.
Become a citizen of the world and choose the quarters where you wish to live. http://www.cityoftheworld.com/
Extracts from Armenia's Prime Minister address, concerning the Expo Shanghai 2010 - Armenia Pavilion, during the TRACES conference held at Harvard University, May 1st 2010 in Cambridge, Ma.
Overview:
The overall World Expo theme in Shanghai China for 2010 is: Better Cities:Better Lives
The Armenia Pavilion theme at the World Expo 2010: The City of the World.
Armenia distinguishes itself by planning not only to be doing well in the world, but doing well for the World!
The emphasis of the City of the World is on Knowledge, Arts, Learning, and Communication. The City of the World calls all citizens of the world to work together and define the Art of living together while celebrating the unique character of each nation.
The City of the World together with Luys proposes to gather the new generation of creative thinkers to participate in a series of brainstorming sessions relevant to our modern world concerns.
A Collaboration between the Luys Foundation, Le CUBE and the Armenia Shanghai Organizing Committee.
Economic Context
Knowledge based economy is driving deep changes in society. The way we live and work. The way we learn and teach. We are moving away from Mass production to personal fabrication and going from mass media to personal communication. Artificial intelligence is used to make our environments interactive, responsive, and more and more engaging individuals on a personal level. Things that think are all around us.
Communication is getting personal, geo-localized and aware of the context of where you are and what you are doing.
Introducing New Technologies and New Art
The goal for Luys is to further develop exchanges with the US and European partners in all the advanced field of technology and new Knowledge. Le CUBE in France is one of such partnership. Le CUBE is the world’s first Digital Art Expression Center located in Paris (http://www.lecube.com/fr/accueil-tout-public/interview-de-florent-aziosmanoff_1282). Le Cube sets the paces in terms of digital creation. Sponsored and initiated by the town of Issy-les-Moulineaux, it opened its doors in 2001 and is part of the Urban Community of Grand Paris Seine Ouest. It is a leading partner in this new field of "Living Art". The goal is to ensure a high skill level of exchanges to benefit the new generation of creative thinkers worldwide (See previously presented in Yerevan by Luys, the work of Florent Aziosmanoff and "Living Art" here).
The Luys Foundation (http://www.luys.am) and the Armenia Shanghai Organizing Committee are happy to introduce the "Living Art" not only as a new Academic expertise to develop but also as a new economical field to seed in Armenia. The "Living Art" is a new form of Communication that is imbedded with Artificial Intelligence. It will increasingly occupy our urban environment to make it interactive and smart.
Symbiose
ExperienciaeElectricae - LE CUBE
Living art
Interactive Work displayed at the Armenian Pavilion.
Within the Armenian Pavilion on a very large curved screen displays the world at the foot of mount Ararat. On the led screens you can see a representation of our planet showing nature, plant life and men’s thought traveling through, it is a fragile balance between environment and men’s project. This a piece designed to enter in a personal relation with people via a game that is using mobile telephones.
People are invited to interact with this Living Art work sending and receiving messages via personal phones and in several languages.
Within the Armenian Pavilion on a very large curved screen displays the world at the foot of mount Ararat. On the led screens you can see a representation of our planet showing nature, plant life and men’s thought traveling through, it is a fragile balance between environment and men’s project. This a piece designed to enter in a personal relation with people via a game that is using mobile telephones.
People are invited to interact with this Living Art work sending and receiving messages via personal phones and in several languages.
Corps Complices
Catherine Langlade, LE CUBE
Living art
A "Citizen of the World" doing an Ushu choreography with the interactive "Living Art" piece at the entrance of the Armenian Pavilion
The large display Screens at the Armenian Pavilion are used in a very different way, than one can see on the Expo site. There are thousands of led screens at the World Expo Center. They are either used as decoration, or to play high quality videos.
What is unique at the Armenian pavilion is that its screens are offering interactive "Living Art" works: a new kind of communication.
Important Metrics
The expo site gets: 1 million visitors a day.
The Armenian Pavilion gets a daily visit of: 15,000 visitors
Over a 6 months period the prevision is that the expo would have some: 150 million visitors.
