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Living Art: A New Emerging Economy

The combination of computer science and artificial intelligence in designing objects and services for everyday use

If you want the economy to flourish, you need more entrepreneurial and creative power. Therefore, you must turn your attention to the arts field. Entrepreneurship and the arts must go hand in hand.
Goh Chok Tong,
Prime Minister of Singapore (1990-2004)
“Asia News Network”, May 2002

The factors for a successful economy have changed dramatically. The world of information technology has moved rapidly to become a creative economy that makes full use of individual knowledge, imagination, and passion to create unique value and extraordinary wealth. The greatest resource of a nation is the creative capacity of its people.

Webster dictionary defines “creativity” as: “The ability to create meaningful new forms”

The motto of the Luys Foundation, “Learn – Do – Co-create” is extremely powerful. The foundation supports Armenians in acquiring state-of-the-art knowledge and investing that knowledge in Armenia. This new knowledge opens minds and expands creative horizons. Throughout the implementation process, new products are transformed and expanded that are rich with local history, culture, and skillset that should be presented to international markets.

Living Art/Living Design is a new emerging field. Since 2010 the Luys Foundation continues to be committed to pursuing this vision by designing and implementing new Living Art projects.

Living Art is a new economy that directly caters to any readily available international market. The following is an overview of this new digital industry and details why and how Living Art/Living Design can contribute to the economic development of Gyumri and transform the city into one of the world’s greatest hubs for the production of Living Art/Living Design.

Presently, digital encoding is the most extensive international language and is one of the strongest forces fueling all social and economic fields. Since its inception, the digital creation has experienced continuing development in terms of interactive multimedia, internet, virtual reality, the blogosphere, and 3D or 4D Web. Every innovation in this field branches off the previous ones and offers radically new perspectives. The world and the patterns of life are undergoing profound changes, and high technology has become the greatest tool to boost the economy by accessing the day-to-day, industry and art.

The two creative Living Art works displayed at the Armenian pavilion of the Shanghai World Expo 2010 were a great success. The international community greatly appreciated this unique technological art, so much so that Armenians began to look for avenues to develop the economy of Gyumri, the cultural center of Armenia, through Living Art.

What is Living Art ?

Living Art allows for the synthesis of artificial intelligence and computer science in designing schemes for everyday use. The surrounding objects and environment that are enhanced with digital attributes have the ability to manifest a certain behavior to offer people a wide range of efficient services.

The term Living Art was coined by Florent Aziosmanoff, Digital Artist, Social Scientist and co-founder of "Le Cube", the first Center for Digital Creation in Europe. In his book about the Living-Art economy (Living art : l’art numérique), he explains how the Living Art field is a new form of artistic expression that uses artificial intellect to create interactive works of art, bridging digital technologies and more traditional art forms. The embedded algorithms allow one to get to know and interact with the surrounding environment. In other words, each Living Art piece has the ability to deliver a customized message to the public based on the observer’s movement, facial expressions, point of observation, etc.

Florent Aziosmanoff also introduces the idea of “Living Design” and proposes investing in interactive behavior algorithms for high-tech design not only to be used for works of art or installations but also for typical everyday use, making it easier to use these technologies in every facet of life.

The following are examples of applications of Living Art for different fields:

Please keep in mind that the examples listed are only modest implementations dependent on what perspective you take.. Living Art/Living Design is a much deeper, multi-layered, more complex and richer environment than what we present to you below:


Online museums and libraries will be equipped with an artificial intelligence system that will simultaneously think alongside people and help them explore domains directly related to their requested search.


A new academic environment offering educational establishments where Living Art/Living Design is taught using a technological coding language and unique methodology.


E-learning systems will be built that will help children learn through play and learn how to play using meaningful content rather than war games.


The broad application of Living Art also applies to the field of communications, for example advertising. Looking at hotel advertisements, we see photos of the building, rooms, furniture, locations, pricing etc. Now imagine a system that allows you to have a feel for what it is like to live at the hotel by using smell, the ability to sense the fluffiness of the bed, etc.


Interactive installations for urban spaces, home entertainment, smart phones, etc. For example, nowadays the world is building larger and higher electronic billboards that are no longer plain advertisements but rather storyboards, proposing images that are evocative and that relate to people both at the public and individual level.


Living Art proposes an entirely new way of presenting and consuming information via Internet television; information will be presented using a customized approach based on the interests and demands of the viewers.

Public Services and Management
We propose creating a new generation of autonomous and personalized systems that will allow us to manage bank transactions, administrative paperwork, urban traffic jams, and similar issues related to other fields in the shortest amount of time.

For example, imagine that an individual’s bank account alerts him/her personally about carrying out the necessary transfer.

Another example – Before an important event, the number of traffic lanes on busy, main highways leading to the event could increase while the amount leading away from the event could decrease. At the end of the event, the exact opposite could take place.

The examples listed above, despite the fact that they are insignificant with respect to the relative potential of this new industry, underscores the growing importance and potential applications of Living Art.

This type of design is new and specific. It requires the use of artificial intelligence and real time systems along with a new set of ideas, approaches and methodologies.

We envision Armenia as a vibrant center for creating and producing Living Art and Living Design products for a world market.

The Luys Foundation is partnering with Le Cube Digital Creative Center in France to introduce Living Arts to Gyumri

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